The IBM way :
Rodgers, F. G.
The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, c1986. - xiv, 235 p. ; 25 cm.
Includes index.
0060155221 :
85045223
International Business Machines Corporation.
Computers--Marketing--Case studies.
Electronic office machines--Marketing--Case studies.
Marketing--Case studies.
338.761004 / ROI 1986
The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, c1986. - xiv, 235 p. ; 25 cm.
Includes index.
0060155221 :
85045223
International Business Machines Corporation.
Computers--Marketing--Case studies.
Electronic office machines--Marketing--Case studies.
Marketing--Case studies.
338.761004 / ROI 1986