Behavioural aspects of marketing /
Williams, Keith C.
Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, 1981. - ix, 235 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923001 (pbk.) :
82127773
Motivation research (Marketing)
Consumers.
HF5415.3 / .W542 1981
380.1 / WIB 1981
Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, 1981. - ix, 235 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923001 (pbk.) :
82127773
Motivation research (Marketing)
Consumers.
HF5415.3 / .W542 1981
380.1 / WIB 1981