The environmental marketing imperative :
Frause, Bob.
The environmental marketing imperative : strategies for transforming environmental commitment into a competitive advantage / Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson. - Chicago ; Cambridge [England] : Probus Pub. Co., c1994. - vii, 264 p. : ill. ; 24 cm.
Includes bibliographical references (p. 199-200) and index.
1557385386
94120595
Green marketing.
Product management--Environmental aspects.
HF5413 / .F73 1994
363.7 / FRE 1994
The environmental marketing imperative : strategies for transforming environmental commitment into a competitive advantage / Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson. - Chicago ; Cambridge [England] : Probus Pub. Co., c1994. - vii, 264 p. : ill. ; 24 cm.
Includes bibliographical references (p. 199-200) and index.
1557385386
94120595
Green marketing.
Product management--Environmental aspects.
HF5413 / .F73 1994
363.7 / FRE 1994