Innovation management :

Maital, Shlomo.

Innovation management : strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri. - New Delhi ; Thousand Oaks : Response Books, 2007. - 491 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.

9780761935278 (paper back) 0761935274 (paper back)


Technological innovations--Management--Case studies.
Organizational change--Case studies.
Strategic planning--Case studies.

658.4063 / MAI 2007

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