Innovation in marketing:
Levitt, Theodore,
Innovation in marketing: new perspectives for profit and growth / - New York: McGraw-Hill, 1962. - 253 p. ; 21 cm. - McGraw-Hill series in marketing and advertising .
Marketing.
658.8 / LEI 1962
Innovation in marketing: new perspectives for profit and growth / - New York: McGraw-Hill, 1962. - 253 p. ; 21 cm. - McGraw-Hill series in marketing and advertising .
Marketing.
658.8 / LEI 1962