Managerial marketing, perspectives and viewpoints :
Kelley, Eugene J.
Managerial marketing, perspectives and viewpoints : a source book / William Lazer and Eugene J. Kelley. - 1st indian ed. - Homewood, Ill.: R. D. Irwin, 1962. - 717 p. : illus. 24 cm.
Authors' names in reverse order in earlier edition.
Marketing--Management.
658.8 / KEM 1972
Managerial marketing, perspectives and viewpoints : a source book / William Lazer and Eugene J. Kelley. - 1st indian ed. - Homewood, Ill.: R. D. Irwin, 1962. - 717 p. : illus. 24 cm.
Authors' names in reverse order in earlier edition.
Marketing--Management.
658.8 / KEM 1972