Fundamentals of marketing research /
Smith, Scott M.
Fundamentals of marketing research / Scott M. Smith and Gerald S. Albaum. - Thousand Oaks, Calif. : Sage, c2005. - xii, 881 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761988521 (acidfree paper)
Marketing research.
658.83 / ALF 2005
Fundamentals of marketing research / Scott M. Smith and Gerald S. Albaum. - Thousand Oaks, Calif. : Sage, c2005. - xii, 881 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761988521 (acidfree paper)
Marketing research.
658.83 / ALF 2005