Marketing plans :
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - Marketing series (London, England). Professional development. .
Includes index.
0750641169
Marketing--Management.
Marketing--Planning.
658.802 / MCM 2000
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - Marketing series (London, England). Professional development. .
Includes index.
0750641169
Marketing--Management.
Marketing--Planning.
658.802 / MCM 2000