The information seekers :
Thorelli, Hans Birger,
The information seekers : an international study of consumer information and advertising image / Hans B. Thorelli, Helmut Becker and Jack Engledow. - Cambridge, Mass. : Ballinger Pub. Co. , c1975. - xxx, 373 p. : illus. ; 24 cm.
0884102653
Consumers--United States.
Consumers--Germany (West)
Consumer education--United States.
Consumer education--Germany (West)
Advertising.
658.834 / THI 1975
The information seekers : an international study of consumer information and advertising image / Hans B. Thorelli, Helmut Becker and Jack Engledow. - Cambridge, Mass. : Ballinger Pub. Co. , c1975. - xxx, 373 p. : illus. ; 24 cm.
0884102653
Consumers--United States.
Consumers--Germany (West)
Consumer education--United States.
Consumer education--Germany (West)
Advertising.
658.834 / THI 1975