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Developing successful new products :

Allen, David.

Developing successful new products : a guide to product planning / David Allen. - London : Financial Times/Pitman Publishing, 1993. - xiv, 306 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0273601504

Subjects--Topical Terms:
New products--Planning.
Product management.

Dewey Class. No.: 658.5 / ALD 1993

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