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Competitive marketing :

O'Shaughnessy, John.

Competitive marketing : a strategic approach / John O'Shaughnessy. - ELBS ed. - Boston : Unwin Hyman, 1988. - 460 p. : ill. ; 24 cm.

Includes indexes.

ISBN: 0044451172

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.83 / OSC 1987

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