The Handbook of key customer relationship management :
Ken Burnett
The Handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business / Ken Burnett - London : Prentice Hall, 2001. - XIX, 401 p. 22 cm
Includes index.
Customer relations -- Management. -- Relationship marketing.
658.812 / BUH 2001
The Handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business / Ken Burnett - London : Prentice Hall, 2001. - XIX, 401 p. 22 cm
Includes index.
Customer relations -- Management. -- Relationship marketing.
658.812 / BUH 2001