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New products management /

Crawford, C. Merle 1924-

New products management / C. Merle Crawford. - Homewood, Ill. : R.D. Irwin, 1983. - xx, 727 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes index.

Bibliography: p. 691-709.

ISBN: 0256028451

Subjects--Topical Terms:
New products--Management.

Dewey Class. No.: 658.575 / CRN 1983

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