Advertising psychology and research /
Lucas, Darrell Blaine.
Advertising psychology and research / by D.B. Lucas and S.H. Britt. - New York : McGraw-Hill, 1950. - xi, 765 p. : ill. ; 24 cm.
Includes bibliographies.
Advertising.
659.1 / LUA 1950
Advertising psychology and research / by D.B. Lucas and S.H. Britt. - New York : McGraw-Hill, 1950. - xi, 765 p. : ill. ; 24 cm.
Includes bibliographies.
Advertising.
659.1 / LUA 1950