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Media planning /

Adams, James R.

Media planning / James R. Adams. - 2nd ed. - London : Business Books, 1977. - xiv, 232 p., [2] leaves of plates : ill. ; 25 cm.

Includes bibliographies and index.

ISBN: 0220663351 0220663378

Subjects--Topical Terms:
Advertising media planning.

Dewey Class. No.: 659.1 / ADM 1977

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