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Marketing practices /

Marketing practices / edited by Edwin E. Bobrow, Mark David Bobrow. - Homewood, Ill. : Dow Jones-Irwin, c1985. - xxii, 630 p. : ill. ; 24 cm. - Marketing handbook ; v. 1 .

Includes bibliographies and index.

ISBN: 0870945238

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / BOM 1985

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