Social communication in advertising :

Leiss, William, 1939-

Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally. - Toronto ; New York : Methuen, c1986. - 327 p. : ill. ; 23 cm.

Includes index.

Bibliography: p. 313-319.

0416012019 (pbk.)


Advertising--Social aspects.

659.1042 / LES 1986

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