Strategic marketing management /
Foxall, G. R.
Strategic marketing management / Gordon R. Foxall. - London : New York : Croom Helm ; Wiley, c1981. - 273 p. : ill. ; 22 cm.
"A Halsted Press book."
Includes bibliographical references and index.
0470272651 (Wiley)
81006828
Marketing--Management.
HF5415.13 / .F68 1981
658.8 / FOS 1981
Strategic marketing management / Gordon R. Foxall. - London : New York : Croom Helm ; Wiley, c1981. - 273 p. : ill. ; 22 cm.
"A Halsted Press book."
Includes bibliographical references and index.
0470272651 (Wiley)
81006828
Marketing--Management.
HF5415.13 / .F68 1981
658.8 / FOS 1981