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Quantitative analysis for marketing management /

King, William Richard, 1938-

Quantitative analysis for marketing management / [by] William R. King. - New York : McGraw-Hill, 1967. - xviii, 574 p. illus. 23 cm.

Includes bibliographies.

LCCN: 67021595

Subjects--Topical Terms:
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.

Dewey Class. No.: 658.8 / KIQ 1967

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