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Marketing principles :

Enis, Ben M.

Marketing principles : the management process / Ben M. Enis. - 2d ed. - Santa Monica, Calif. : Goodyear Pub. Co., c1977. - xxii, 621 p. : ill. ; 25 cm.

Includes bibliographies and indexes.

ISBN: 0876205678

LCCN: 76019703

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / ENI 1977

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