Switch on, switch off :
Grenfell, Newell.
Switch on, switch off : mass media audiences in Malaysia / Newell Grenfell. - Kuala Lumpur ; New York : Oxford University Press, 1979. - xi, 260 p. : maps ; 26 cm.
"Modified version of a dissertation submitted for the degree of Ph. D. at the University of Malaya." Includes index.
Bibliography: p. [248]-254.
0195804074 0195804473 (pbk.)
79119456
Mass media--Audiences.
621.384109595 / GRS 1979
Switch on, switch off : mass media audiences in Malaysia / Newell Grenfell. - Kuala Lumpur ; New York : Oxford University Press, 1979. - xi, 260 p. : maps ; 26 cm.
"Modified version of a dissertation submitted for the degree of Ph. D. at the University of Malaya." Includes index.
Bibliography: p. [248]-254.
0195804074 0195804473 (pbk.)
79119456
Mass media--Audiences.
621.384109595 / GRS 1979