Business strategy formulation :

Ulwick, Anthony W., 1957-

Business strategy formulation : theory, process, and the intellectual revolution / Anthony W. Ulwick. - Westport, Conn. : Quorum Books, 1999. - xviii, 204 p. : ill. ; 24 cm.

Includes bibliographical references (p. [197]-198) and index.

156720273X (alk. paper)


Strategic planning.

658.4012 / ULB 1999

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