Business research methods /

Zikmund, William G.

Business research methods / William G. Zikmund. - 4th ed. - Fort Worth : Dryden, c1994. - xi, 776 p. : ill. ; 24 cm.

Includes bibliographical references (p. 752-762) and index.

0030975859

93002283


Management--Research.
Business--Research.

658.83 / ZIB 1994

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