Relationship marketing :
Relationship marketing : strategy and implementation /
Helen Peck ... [et al.].
- Oxford ; Boston : Butterworth Heinemann, 1999.
- xiv, 509 p. : ill. ; 24 cm.
- [CIM professional] .
"Published in association with the Chartered Institute of Marketing." Series statement on jacket.
Includes bibliographical references and index.
0750636262
99231549
Relationship marketing.
658.8 / REL 1999
"Published in association with the Chartered Institute of Marketing." Series statement on jacket.
Includes bibliographical references and index.
0750636262
99231549
Relationship marketing.
658.8 / REL 1999