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Handbook of modern marketing. /

Handbook of modern marketing. / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. - New York : McGraw-Hill , [1970] . - 1 v. (various pagings) illus. 24 cm.

Includes bibliographies.

ISBN: 0070088381

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.80202 / BUH 1970

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