Social judgment : assimilation and contrast effects in communication and attitude change/
Sherif, Muzafer, 1905-
Social judgment : assimilation and contrast effects in communication and attitude change/ by Muzafer Sherif and Carl I. Hovland. - New Haven, Yale University Press, 1966 - xii, 218 p. 23 cm. - Yale studies in attitude and communication, v. 4 .
Bibliography: p. 209-218.
61014432
GB62-6622
Attitude change.
Judgment.
Communication.
302.2 / SHS
Social judgment : assimilation and contrast effects in communication and attitude change/ by Muzafer Sherif and Carl I. Hovland. - New Haven, Yale University Press, 1966 - xii, 218 p. 23 cm. - Yale studies in attitude and communication, v. 4 .
Bibliography: p. 209-218.
61014432
GB62-6622
Attitude change.
Judgment.
Communication.
302.2 / SHS