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International marketing :

Bennett, Roger

International marketing : strategy, planning, market entry & implementation / Roger Bennett. - London : Kogan Page, 1998. - 384p. 22cm.

includes Bibliography and index

ISBN: 0749422726

Subjects--Topical Terms:
Export marketing -- Management.
Marketing international.
Planification stratégique.

Dewey Class. No.: 658.848 / BEI 1998

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