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Basic marketing :

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1975. - xvi, 694 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0256015678

LCCN: 74082928

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3 1975

Dewey Class. No.: 658.8 / MCB 1975

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