Basic marketing :
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1975. - xvi, 694 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256015678
74082928
Marketing--Management.
HF5415.13 / .M3 1975
658.8 / MCB 1975
Basic marketing : a managerial approach / E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1975. - xvi, 694 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256015678
74082928
Marketing--Management.
HF5415.13 / .M3 1975
658.8 / MCB 1975