The spenders /
Britt, Steuart Henderson, 1907-
The spenders / - New York: McGraw-Hill, 1960. - 293 p.; 22 cm. - McGraw-Hill series in marketing and advertising .
Includes bibliography.
60014994
Consumers--United States.
Advertising--Psychological aspects.
Marketing research.
HC110.C6 / B7
339.47 / BRS 1960
The spenders / - New York: McGraw-Hill, 1960. - 293 p.; 22 cm. - McGraw-Hill series in marketing and advertising .
Includes bibliography.
60014994
Consumers--United States.
Advertising--Psychological aspects.
Marketing research.
HC110.C6 / B7
339.47 / BRS 1960