Advertising and public relations research .
Jugenheimer, Donald W
Advertising and public relations research . Donald W Jugenheimer. - DBS Imprints. M.E. Sharpe, 2014. - viii, 327 p; 24 cm.
Index
9789384229009
Public relations--Research--Advertising--Research
659.072 / JUA 2014
Advertising and public relations research . Donald W Jugenheimer. - DBS Imprints. M.E. Sharpe, 2014. - viii, 327 p; 24 cm.
Index
9789384229009
Public relations--Research--Advertising--Research
659.072 / JUA 2014