Measuring advertising effectiveness / (Record no. 26562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782pam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181210011654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850508r1963 nyua b 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhBPA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | LUM 1963 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucas, Darrell Blaine, |
| Dates associated with a name | 1902- |
| 9 (RLIN) | 75708 |
| 245 10 - TITLE STATEMENT | |
| Title | Measuring advertising effectiveness / |
| Statement of responsibility, etc. | Darrell Blaine Lucas, Steuart Henderson Britt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill book company, |
| Date of publication, distribution, etc. | c1963. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 399 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The History of advertising |
| 9 (RLIN) | 75709 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Amirul Islam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Research. |
| 9 (RLIN) | 41465 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 9 (RLIN) | 41465 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Britt, Steuart Henderson, |
| Dates associated with a name | 1907- |
| 9 (RLIN) | 75710 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bangladesh Public Administration Training Centre Library | Bangladesh Public Administration Training Centre Library | General Stacks | 04/15/2018 | 659.1 LUM 1963 | 23779 | 04/15/2018 | 04/15/2018 | Books | Amirul |