MARC details
000 -LEADER |
fixed length control field |
01039cam a22002534a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20181210011946.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020912s2003 nju b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002014903 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471268674 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
BD-DhBPA |
Modifying agency |
BD-DhBPA |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
21 |
Item number |
KOM 2003 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
45903 |
245 10 - TITLE STATEMENT |
Title |
Marketing insights from A to Z : |
Remainder of title |
80 concepts every manager needs to know / |
Statement of responsibility, etc. |
Philip Kotler. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
John Wiley & Sons, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 206 p. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Published simultaneously in Canada. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 189-193) and index. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
|
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
77170 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/wiley045/2002014903.html">http://www.loc.gov/catdir/bios/wiley045/2002014903.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley038/2002014903.html">http://www.loc.gov/catdir/description/wiley038/2002014903.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/wiley031/2002014903.html">http://www.loc.gov/catdir/toc/wiley031/2002014903.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |