Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, Renée Material type: Text

TextPublication details: Boston : Harvard preess, 2015. Edition: Expanded editionDescription: 287 p. ; 22 cmISBN: 9781625274496 (alk. paper)Subject(s): New products | Market segmentation | blue economy | ocean economyDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Bangladesh Public Administration Training Centre Library General Reading Room	658.802 KIB 2015 (Browse shelf(Opens below))	Available	Al Amin		100073

Includes bibliographical references and index.

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