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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984. Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN: 0256030197Subject(s): Marketing -- ManagementDDC classification: 658.8
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Bangladesh Public Administration Training Centre Library General Stacks | 658.8 MCB 1984 (Browse shelf(Opens below)) | Available | Amirul | 53383 |
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| 658.8 MAN 1999 A manual for culturally-adapted social marketing : | 658.8 MAP 1975 Principles of marketing : | 658.8 MCB 1975 Basic marketing : | 658.8 MCB 1984 Basic marketing : | 658.8 MCE 1991 Essentials of marketing / | 658.8 MIB 1998 Business by referral : | 658.8 MIO 1967 Objectives and Standards of Performance in Marketion Management / |
Includes bibliographical references and indexes.
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