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Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.
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TextPublication details: Westport, Conn. : Quorum, 1999. Description: xiv, 299 p. : ill. ; 24 cmISBN: 1567202381 (alk. paper)Subject(s): Branding (Marketing)DDC classification: 658.827
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Bangladesh Public Administration Training Centre Library General Stacks | 658.827 LEI 1999 (Browse shelf(Opens below)) | Available | Amirul | 86951 |
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| 658.827 BRA 2010 Brand management / | 658.827 BRA 2010 Brand management / | 658.827 BRA 2010 Brand management / | 658.827 LEI 1999 Integrated branding : | 658.83 AAM 2002 Marketing research / | 658.83 ALF 2005 Fundamentals of marketing research / | 658.83 BOM 1972 Marketing research : |
Includes bibliographical references (p. [285]-287) and index.
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