Advertising as communication / Gillian Dyer.
Material type: TextSeries: Studies in communicationPublication details: London ; New York : Methuen, 1982. Description: xiv, 230 p. : ill. ; 21 cmISBN: 0416745202 :; 041674530X (pbk.) :Subject(s): AdvertisingDDC classification: 659.1Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 659.1 DYA 1982 (Browse shelf(Opens below)) | Available | Momiul | 42215 |
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659.1 CHE 1981 Economics of advertising / | 659.1 DUA 1956 Advertising copy and communication / | 659.1 DUA 1961 Advertising: | 659.1 DYA 1982 Advertising as communication / | 659.1 FIP 1970 The public persuader : | 659.1 FOT 1940 The technique of advertising : | 659.1 GIA 1954 Advertising and psychology / |
Includes bibliographies and index.
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