Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type: TextPublication details: Homewood, Ill. : R. D. Irwin, 1979. Edition: 4th edDescription: xiv, 755 p., [2] leaves of plates : ill. ; 25 cmISBN: 0256021562Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 659Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 659 ENP 1979 (Browse shelf(Opens below)) | Available | Amirul | 49413 |
Includes bibliographical references and index.
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