Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. / With a preface by Marion Harper, Jr.
Material type:
TextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York: McGraw-Hill, 1963. Description: xxii, 314 p. : illus. ; 22 cmSubject(s): Advertising, IndustrialDDC classification: 659.1
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 MEI 1963 (Browse shelf(Opens below)) | Available | Amirul | 25484 |
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| 659.1 LUM 1963 Measuring advertising effectiveness / | 659.1 MAM 1957 Motivation in advertising: | 659.1 MCA 1956 Advertising as a service to society : | 659.1 MEI 1963 Industrial advertising: | 659.1 REA 1972 Advertising / | 659.1 WET 1963 Truth in advertising and other heresies / | 659.1 WRA 1966 Advertising / |
Includes bibliography.
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