Motivation in advertising: motives that make people buy / Pierre Martineau.
Material type:
TextSeries: McGraw-Hill series in advertising and sellingPublication details: New York: McGraw-Hill, 1957. Description: 210 p. : illus.; 24 cmSubject(s): Advertising -- Psychological aspectsDDC classification: 659.1
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 MAM 1957 (Browse shelf(Opens below)) | Available | Amirul | 25104 |
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| 659.1 LOA 1986 The advertising and promotion challenge : | 659.1 LUA 1950 Advertising psychology and research / | 659.1 LUM 1963 Measuring advertising effectiveness / | 659.1 MAM 1957 Motivation in advertising: | 659.1 MCA 1956 Advertising as a service to society : | 659.1 MEI 1963 Industrial advertising: | 659.1 REA 1972 Advertising / |
Includes index.
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