Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
Material type:
TextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York: McGraw-Hill, 1964. Description: xi, 426 p. : illus., ports., maps, diagrs., tables. ; 23 cmSubject(s): Advertising -- Case studiesDDC classification: 659.1
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Bangladesh Public Administration Training Centre Library General Stacks | 659.1 BOA 1964 (Browse shelf(Opens below)) | Available | Amirul |
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| 659.1 ADV 1999 The advertising business : | 659.1 BAA 1955 Advertising agency operations and management / | 659.1 BEE 1996 Entrepreneur magazine : | 659.1 BOA 1964 Cases in advertising management / | 659.1 CHE 1981 Economics of advertising / | 659.1 DUA 1956 Advertising copy and communication / | 659.1 DUA 1961 Advertising: |
Includes bibliographical references.
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