Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar.
Material type:
TextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York: McGraw-Hill, 1959. Description: 648 p. : illus.; 24 cmSubject(s): Radio advertising | Television advertisingDDC classification: 659.142
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Bangladesh Public Administration Training Centre Library General Stacks | 659.142 SES 1959 (Browse shelf(Opens below)) | Available | Amirul | 23955 |
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| 659.1125 BAE 1965 Experimentation in marketing / | 659.1322 URS 1984 Slogans / | 659.1324 DAT 1956 The typography of press advertisement / a practical summary of principles and their application. | 659.142 SES 1959 Successful television and radio advertising / | 659.155016 UNB 1961 Bibliography for the management analyst. / | 659.2 The practice of public relations / | 659.2 ART 2000 The Art & science of public relations / |
Successor to the authors' Successful radio and television advertising, published in 1951.
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