Knowledge-based marketing : the 21st century competitive edge / Ian Chaston.

By: Chaston, Ian Material type: Text

TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004. Description: xi, 274 p. : ill. ; 24 cmISBN: 1412900034 (pbk.); 1412900026Subject(s): Marketing | Marketing -- Management | Knowledge managementDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Bangladesh Public Administration Training Centre Library General Reading Room	658.8 CHK 2004 (Browse shelf(Opens below))	Available	Al Amin		95679

Includes bibliographical references (p. 254-267) and index.

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