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International marketing / Philip R. Cateora and John M. Hess.
Material type:
TextPublication details: Homewood, Ill. : R. D. Irwin, 1975. Edition: 3d edDescription: xv, 761 p. : ill. ; 24 cmISBN: 0256016380Subject(s): Export marketing | International business enterprisesDDC classification: 658.8 LOC classification: HF1009.5 | .C35 1975
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Bangladesh Public Administration Training Centre Library General Stacks | 658.8 CAI 1975 (Browse shelf(Opens below)) | Available | Newaz | 22509 |
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| 658.8 BUC 1965 Cases in marketing management / | 658.8 BUM 1985 Marketing : | 658.8 BUM 1994 Modern marketing strategy / | 658.8 CAI 1975 International marketing / | 658.8 CHS 1994 Satisfying internal customers first : | 658.8 CRS 1983 Strategic marketing cases and applications / | 658.8 DAM 1976 Marketing management : |
Includes indexes.
Bibliography: p. 739-744.
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