The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie.
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TextPublication details: Dilhi : Sage, 2016. Edition: Fourth editionDescription: xxi, 373 pages : illustrations ; 23 cmISBN: 9781452291581 (pbk); 1452291586 (pbk)Subject(s): Marketing research -- Methodology | Marketing research -- MethodologyDDC classification: 658.83 | Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Bangladesh Public Administration Training Centre Library General Reading Room | 658.83 MCM 2016 (Browse shelf(Opens below)) | Available | mizan | 99232 |
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| 658.83 COB 2003 Business research methods / | 658.83 COB 2003 Business research methods / | 658.83 CON 1993 Consultancy on strategic information planning / | 658.83 MCM 2016 The Market Research Toolbox : | 658.83 ZIB 1994 Business research methods / | 658.834 VAI 1998 Improving your measurement of customer satisfaction : | 658.84 STE 2000 Email marketing : |
Includes bibliographical references and index.
Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.
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