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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

Contributor(s): Schultz, Majken | Hatch, Mary Jo | Holten Larsen, MogensMaterial type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2000. Description: xv, 292 p. : ill. ; 24 cmISBN: 0198297793Subject(s): Corporate image | Corporations -- Public relations | Business communication | Branding (Marketing)DDC classification: 659.285
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Item type Current library Call number Status Notes Date due Barcode
Books Books Bangladesh Public Administration Training Centre Library
General Reading Room
659.285 EXP 2000 (Browse shelf(Opens below)) Available mizan 89504

Includes bibliographical references and index.

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