Rodgers, F. G. The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, c1986. - xiv, 235 p. ; 25 cm. Includes index. ISBN: 0060155221 : LCCN: 85045223 Subjects--Corporate Names: International Business Machines Corporation. Subjects--Topical Terms: Computers--Marketing--Case studies.Electronic office machines--Marketing--Case studies.Marketing--Case studies. Dewey Class. No.: 338.761004 / ROI 1986