Williams, Keith C.
Behavioural aspects of marketing /
Keith C. Williams.
- London : Heinemann, 1981.
- ix, 235 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923001 (pbk.) :
82127773
Motivation research (Marketing)
Consumers.
HF5415.3 / .W542 1981
380.1 / WIB 1981