TY  - BOOK
AU  - Williams,Keith C.
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - Behavioural aspects of marketing
SN  - 0434923001 (pbk.) :
AV  - HF5415.3 .W542 1981
U1  - 380.1 19
PY  - 1981///
CY  - London
PB  - Heinemann
KW  - Motivation research (Marketing)
KW  - Consumers
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation."; Includes bibliographies and index
ER  -