Katona, George, 1901-1981. The powerful consumer : psychological studies of the American economy / George Katona. - Westport, Conn. : Greenwood Press, 1977, c1960. - ix, 276 p. : ill. ; 24 cm. Reprint of the ed. published by McGraw-Hill, New York. Includes index. Bibliography: p. 265-271. ISBN: 0837198127 LCCN: 77010896 Subjects--Topical Terms: Consumers--United States. LC Class. No.: HC110.C6 / K33 1977 Dewey Class. No.: 339.41 / KAP