Jethwaney, Jaishri N. Public relations : concepts, strategies and tools / Jaishri N. Jethwaney. - New Delhi : Sterling Pub., 1994. - viii, 215p. ; 24 cm Includes Indexes ISBN: 8120716256 Subjects--Topical Terms: Public relations. Dewey Class. No.: 658.2 / JEP 1994.